As an educational company, MarcoPolo’s content ranged from 30 second content to full length episodes. MarcoPolo therefore required a robust, imperceptible payload that could be inserted in to an array of content types of varying lengths. Another important aspect for MarcoPolo is blind, automated detection using various lengths of watermarked video, understanding that the watermark must survive and be retrievable from trimmed lengths and regions of interest. However, the most compelling factors in MarcoPolo’s decision in choosing BluMark was its economical, simple to integrate SDK & API and BluMark’s flexible programmatic and web app access allowing simple integration in little is a day.
BluMark provides MarcoPolo with the ability to rapidly watermark content of any length using two methods: Programmatic and Web-App Access.